Pricing

What customers and AI find, priced so an SME can actually say yes.

The Checkup stays free — always. Paid tiers add depth: more buyer-intent prompts, more competitors tracked, real AI-query monitoring, and — at the top — a human analyst doing real work each month, not just a dashboard reporting at you.

Free Checkup→ → →
Free, always

Checkup

Self-serve, unlimited, no signup

R0

forever — the free diagnostic entry point

  • ✓Live Website Health check, any domain
  • ✓Prospectus Visibility Score preview (7 components)
  • ✓Studio — build a report from any spreadsheet you upload
  • –Real AI-query monitoring (ChatGPT, Claude, Gemini, Perplexity)
  • –Competitor tracking
  • –Recurring monthly refresh
Run GEO/SEO Checkup
One-off Reports — real checkout, real deliverable

Prospectus's one-off reports range from R950 (Verified Campaign Launch QA) to R12,500 (Annual Report) — each priced individually below, paid once through real PayFast checkout, with no recurring charge.

Growth Report

A one-time, hand-run deep dive — real ranking checks, keyword opportunities, competitor ad research, local presence, and a prioritized fix list. Not a subscription; delivered once, within 3 business days.

R7,500

once-off · real PayFast checkout

BI Dashboard — Starter

Send us one spreadsheet (Excel or CSV). We ask what you actually want to see, then build a real KPI/breakdown/trend dashboard from your own numbers — Power BI-style, without the Power BI learning curve. Delivered once, within 2 business days. In a hurry? Try the instant CSV version — free preview, full dashboard the moment you pay.

R4,500

once-off · real PayFast checkout

BI Dashboard — Plus

Multiple sheets or data sources, cross-tab breakdowns, rankings, and trend/anomaly detection. For a business with more than one spreadsheet's worth of story to tell. Delivered once, within 3 business days.

R7,500

once-off · real PayFast checkout

💡
A Fiverr freelancer charges $20–150 (R323–R2,421) for a Power BI dashboard, typically 1–3 days turnaround — often a generic template, no real conversation about what you actually need. This costs more, and is a different thing: it starts by asking what you want to see, builds against your actual data, and you talk to the person who built it. Sourced 2026-08-10 from public Fiverr/Upwork listings — see chat for the full comparison dashboard.

Annual Report

Send us your logo, photos, video/audio if you have it, and your numbers — we assemble a polished, multi-media annual-report-style document: cover, leadership message, highlights, gallery, and a real BI dashboard section. Delivered once, within 5 business days.

R12,500

once-off · real PayFast checkout

Media Monitoring Report — Starter

A real month's sweep of press, blogs, podcasts, and radio mentioning your business — sentiment, reach, and where the coverage came from. No accessible South African self-serve alternative exists at any price. Delivered once, within 3 business days.

R3,500

once-off · real PayFast checkout

Media Monitoring Report — Plus

Everything in Starter, plus share-of-voice against up to 5 named competitors and a journalist/byline tracking summary for future PR relationship-building. Delivered once, within 4 business days.

R5,900

once-off · real PayFast checkout

Customer Voice Report

What your customers actually say about you — and about up to 3 competitors — sorted into complaints, praise, questions and requests, with the pattern behind each. We read HelloPeter, Google reviews, public forum threads (MyBroadband, Reddit) and public social posts, and every theme is backed by real quotes with links, so you can check it yourself. Includes how quickly and how well each business replies to complaints, and the three fixes that would change the most. Nothing is invented: if there isn't enough public feedback to say something, the report says so. Delivered once, within 4 business days.

R4,950

once-off · you + up to 3 competitors · real PayFast checkout

Buyer Questions Report

The questions people in South Africa ask before they buy what you sell — and the details that decide it: price, delivery, guarantees, "near me", "vs". Drawn from Google's own search suggestions and "People also ask", Takealot and marketplace searches, and Google Trends, then grouped by where the buyer is in their decision, with the page or answer you're missing for each. Also flags the searches you don't want to see, like "[your brand] complaints" or "scam". We don't have access to exact search volumes and won't make them up — you get which questions exist and which are rising, not invented numbers. Delivered once, within 3 business days.

R2,950

once-off · real PayFast checkout

Influencer Shortlist

10–15 South African creators who fit your brand, your audience and your budget — each one checked by hand. For every creator: their real accounts (confirmed as theirs, not a lookalike), follower counts and views on recent posts as publicly shown, how often they post, which brands they've already promoted, and anything in their public content a brand should know about before working with them. Plus a suggested first approach and how to keep paid posts properly disclosed. What we can't give you: audience age, gender or location breakdowns — only the creator or the platform's own tools can show those, so we tell you what to ask them for. Delivered once, within 4 business days.

R3,950

once-off · 10–15 creators · real PayFast checkout

BI Consulting Hour

A real, live hour going through your data with you — Excel, Power BI, or "what should I even be tracking." Cheaper than a junior freelancer's hourly rate on Upwork ($65–95/hr). Pay, then get emailed within 1 business day to schedule.

R1,250

once-off · real PayFast checkout

Landing Page — Single

A real direct-response landing page — advertorial, listicle, comparison page, or product page — written from your real details and matched to your audience's awareness level. See Landing Page Studio for the full brief. Delivered once, within 2 business days.

R2,950

once-off · real PayFast checkout

Landing Page Bundle — 3 pages

Test three real angles at once — any mix of advertorial, listicle, comparison, or product pages. A real discount vs. three single pages. Delivered once, within 2 business days.

R6,950

once-off · real PayFast checkout

Verified Campaign Launch QA

Before you pay for clicks: up to 5 pages of your funnel opened in a real browser on a phone-sized screen, tracking tags confirmed firing (including ones loaded through Tag Manager), UTMs checked through every redirect, a test lead submitted only if you say so, and a check that the page delivers what the ad promises. A written go/no-go report plus a UTM sheet for every ad. Want a quick look first? The free instant check covers one page from its HTML. Delivered within 1 business day.

R950

once-off · up to 5 pages · real PayFast checkout

Analytics Foundation

Google Analytics 4 and Google Tag Manager installed properly, once. We audit the tags already on your site, write a measurement plan with you (what counts as a win, and exactly which events track it), set up a POPIA-ready consent banner first, then install and test every event before anything goes live. We also fix the GA4 settings most installs miss, including payment gateways like PayFast stealing credit for your sales, and connect your ad accounts read-only. You own every account — they're created on your Google login and you give us access, so your data stays yours if you ever leave. We never ask for your passwords. Delivered within 5 business days of access.

R9,500

once-off · one website · real PayFast checkout

Measurement Reconciliation

Google Ads says 40 conversions, Meta says 31, GA4 says 18, and your bank says something else again. All four can be right — they count different things, over different windows, with different rules about who gets the credit. We take the same month from each of them, line the numbers up next to what actually happened in your business, and tell you which number to use for which decision: what to judge an ad on, what to report to the board, and what to stop arguing about. You get a one-page answer, the full working behind it, and a plain list of what genuinely can't be known with the tracking you have. We don't touch your tracking as part of this — if it needs fixing, we say so and what it would take. Delivered within 4 business days.

R4,950

once-off · one month compared · real PayFast checkout

AI Services — real checkout, real deliverable

South African AI agencies charge R10,000–R25,000 for a readiness audit and R15,000–R55,000 for content automation. These are the pieces of that work we can genuinely deliver — reasoning and judgement, not chatbot or telephony builds. Each one starts with real questions about your business, so none of them are instant.

AI Readiness Audit

We map what your team actually does every week, score which of it is genuinely automatable, cost the real options against current South African market rates, and give you a 30/90-day roadmap — including an honest list of what you should not automate yet. Processes first, tools last. Buying for a marketing team? Tell us in your reply and you get the marketing version: we map how briefs, approvals, campaign QA, reporting and lead handling actually run across your growth, CRM, creative and brand work, record today's hours and turnaround times as a baseline, and show which fixes pay back first. Delivered within 3 business days.

R8,500

once-off · real PayFast checkout

POPIA & AI Governance Pack

The documents almost nobody actually ships: an AI acceptable-use policy, your record of processing activities, an operator-agreement schedule covering every AI vendor in your stack, consent and call-recording notices, an automated-decision register, and a gap list with owners and dates. A compliance documentation pack — not legal advice, and written to be reviewed by your attorney before you adopt it. Delivered within 5 business days.

R9,500

once-off · real PayFast checkout

AI Workshop Kit

A half-day AI workshop built around your team's own real tasks — facilitator deck with speaker notes, participant workbook, a prompt playbook for your actual recurring work, a first-draft AI use policy your team writes in the room, and a 30-day follow-through sheet. Includes the session most training skips: how to catch the tool being confidently wrong. This is the kit to run yourself — live facilitation is separate. Delivered within 5 business days.

R8,500

once-off · real PayFast checkout

Content Automation Sprint

A month of your marketing content produced in one batch: brand voice guide, 30 days of channel-matched social posts on a calendar, up to 20 product or service descriptions, and a 5-email sequence. You get the scheduling file and the prompts, so you can run next month yourself. Every piece is human-reviewed before it reaches you, and nothing is ever auto-posted to your accounts. Delivered within 5 business days.

R7,500

once-off · real PayFast checkout

Contract & Document Review

Send us up to 5 contracts — supplier agreements, leases, SLAs, terms — and get a plain-English summary of each: what you've committed to, all the money, every date, how you get out, auto-renewal traps, and the clauses worth negotiating, each quoted with its clause number. Plus one obligations calendar across the whole set. A summary and risk-flagging service — not legal advice. Delivered within 3 business days.

R4,500

once-off · up to 5 documents · real PayFast checkout

Continuous Intelligence — Monitor, Growth & Managed are real checkout

Monitor and Growth default to a monthly report — want weekly or quarterly instead? Choose your cadence here.

Real checkout

Monitor

Small business — the essentials, tracked monthly

R1,450/mo

real PayFast subscription · first report within your first billing month

  • ✓Monthly AI visibility check — up to 25 real buyer-intent searches
  • ✓Website health, tracked over time
  • ✓2 competitors tracked
  • ✓Monthly report — what happened, why, what to do

Intelligence

Established business — daily monitoring, deeper reach

R7,500/mo

not open for real subscriptions yet — join the waitlist

  • ✓Everything in Growth
  • ✓Daily/weekly monitoring cadence
  • ✓250+ buyer-intent prompts
  • ✓10 competitors tracked
  • ✓AI brand-accuracy checks
  • ✓Advanced opportunity engine, historical trends
  • ✓Google Analytics integration & lead attribution

Or connect your Google accounts first →

Real checkout

Managed

Prospectus AI Growth Management — real work, delivered each month

R18,500/mo

real PayFast subscription · concierge onboarding, not automated

  • ✓Content recommendations and content creation
  • ✓Technical fixes implemented, not just flagged
  • ✓Citation & authority-building strategy
  • ✓Human-reviewed executive report, every month
  • –No live 1:1 calls/sessions yet — everything's delivered as a written report/email, not a scheduled meeting
  • –Automated AI-query monitoring dashboard (Monitor/Growth/Intelligence's pipeline — not built yet, this tier doesn't depend on it)

Not sure yet?

Run the free Checkup first — the tier that fits gets obvious once you can see the real gaps.

Run GEO/SEO Checkup →

Growth Report, BI Dashboard, Annual Report, Media Monitoring Report, Customer Voice Report, Buyer Questions Report, Influencer Shortlist, BI Consulting Hour, Landing Pages, Verified Campaign Launch QA, Analytics Foundation, the five AI Services, Managed, Monitor, and Growth all check out for real, through PayFast, today. Monitor and Growth run a real monthly pipeline (Website Health tracked over time + a WebSearch-based AI-visibility sweep, tested end-to-end before launch) — your portal is at monitor-portal.html once subscribed. Intelligence isn't open yet: its Google Analytics integration needs your own Google account connected, which isn't self-service here yet — request a connection and we'll reach out to run it with you directly.

For agencies

Prospectus Agency

Real API access for agencies managing multiple clients' website intelligence.

R24,500/mo

10 businesses included · real PayFast checkout

Additional business: R1,500–R2,500/month, arranged by hand for now. White-label reports, client dashboards, competitor tracking and AI visibility monitoring aren't built yet — this launches with one real endpoint (Website Health), more added as they're built.

Subscribe — R24,500/mo

Get started

Growth Report, BI Dashboard, Annual Report, Media Monitoring Report, Customer Voice Report, Buyer Questions Report, Influencer Shortlist, BI Consulting Hour, Landing Pages, Verified Campaign Launch QA, Analytics Foundation, the five AI Services, Managed, Monitor, and Growth check out for real, through PayFast. Intelligence is recorded here and followed up by hand — see the note below.

Growth Report, BI Dashboard, Annual Report, Media Monitoring Report, Customer Voice Report, Buyer Questions Report, Influencer Shortlist, BI Consulting Hour, Landing Pages, Verified Campaign Launch QA, Analytics Foundation, the five AI Services, Managed, Monitor, and Growth all submit straight to PayFast's hosted checkout — card details are entered on PayFast's own page, never on this one, and every payment is verified server-side (signature, source IP, and a server-to-server confirmation call) before anything is marked paid. BI Dashboard/Annual Report need your own files (spreadsheet, photos, etc.) to build from, Media Monitoring Report needs to know who to track, Customer Voice Report needs your competitors and review pages, Buyer Questions Report needs what you sell and where, Influencer Shortlist needs your audience, platforms and budget, BI Consulting Hour needs a time that works for you, Landing Pages need the brief from landing-pages.html, Launch QA needs the pages to check and your ad copy, and Analytics Foundation needs you to create your own GA4 and Tag Manager accounts and give us access (we walk you through it). The AI Services each start with real questions about your business — the Readiness Audit needs your actual processes and volumes (marketing teams get a questionnaire built around campaign operations), the Governance Pack needs your AI tools and data flows, the Workshop Kit needs your team's real tasks, the Content Sprint needs your channels and product details, and the Contract Review needs your documents. We'll email you within 1-2 business days with next steps. Intelligence isn't a real checkout yet — its Google Analytics integration needs your own Google account connected, which isn't self-service here, so it just queues the request here — nothing is charged. Need to cancel an existing subscription? Use the cancellation form.